Tomorrow! Twitter + Cthulhu = Cthalloween

Twitter + Cthulhu = Cthalloween

Last year, we orchestrated War of the Worlds 2.0 on Twitter. Many people had fun, and Wired wrote about it.

You didn’t think we’d stop there, did you? No, of course not. You’re a reasonable person.

I know many of you may be unfamiliar with the work of H.P. Lovecraft. That’s perfectly OK. In fact, here, let me help you.

This weird fiction author created many strange and frightening things. And amongst them, a horrible creature that has taken the world of sci-fi horror by storm. This creature’s name is Cthulhu. This Halloween, Cthulhu and his evil buddies are coming back, and you can play along at home. We’re calling this open-ended fiction game “Cthalloween.”

If you’d like to participate or follow along, you’ll find the Cthalloween wiki and @cthalloween on Twitter to be of great service in your endeavors.

Enjoy! And… do try to stay sane, OK?